Brad Pouncey ( @bradpouncey ) Instagram Profile

bradpouncey

Brad Pouncey 📷 Product Photographer ✉️ DM for collaborations and projects ⬇️ Code "BRAD" for 15% OFF at @bullstrap

  • 134 posts
  • 1.8k followers
  • 421 following
  • GOT REFLECTIONS? DIFFUSE 🤓
Reflections can be the bane of a photographer’s existence, especially photographing products.

There are a lot of techniques to minimize or eliminate reflections that we can get into later, but the quickest and easiest way I’ve found is to diffuse them. 
Swipe ⬅️ for a before/after to see what the diffusion is doing to the lenses of these glasses. You can see how it spreads the reflection of the umbrella in the lenses.

Honestly, I think this technique is a more flattering approach to reflections for products instead of removing them because it softens the reflections while also still showing the shape of the lenses or reflective surface.

If I were to eliminate the reflection, they’d look like glasses with no lenses or like you just painted black over a phone screen which can end up looking fake or unrealistic.

Give it a shot and let me know how it works for you 👇🏻
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 #product #moderndesign #concept #designing #designs #ootd #mensfashionpost #lookbook #guyswithstyle #mensfashion  #canonphotos #canoneos #canonrebel #iso2000magazine #bts #behindthescenes #photographytips #photographytipsforbeginners #probts
  • GOT REFLECTIONS? DIFFUSE 🤓
    Reflections can be the bane of a photographer’s existence, especially photographing products.

    There are a lot of techniques to minimize or eliminate reflections that we can get into later, but the quickest and easiest way I’ve found is to diffuse them.
    Swipe ⬅️ for a before/after to see what the diffusion is doing to the lenses of these glasses. You can see how it spreads the reflection of the umbrella in the lenses.

    Honestly, I think this technique is a more flattering approach to reflections for products instead of removing them because it softens the reflections while also still showing the shape of the lenses or reflective surface.

    If I were to eliminate the reflection, they’d look like glasses with no lenses or like you just painted black over a phone screen which can end up looking fake or unrealistic.

    Give it a shot and let me know how it works for you 👇🏻
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    #product #moderndesign #concept #designing #designs #ootd #mensfashionpost #lookbook #guyswithstyle #mensfashion #canonphotos #canoneos #canonrebel #iso2000magazine #bts #behindthescenes #photographytips #photographytipsforbeginners #probts
  • 140 11 17 April, 2019
  • WANT MORE MOOD? EXPOSE FOR THE HIGHLIGHTS 🌚
When you want to create some mood in your image, you have to be ok with shadows.

To achieve a darker look, you almost have to underexpose your image. Keyword is “almost”. You don’t necessarily want to deliberately not capture information in the shadows (a portion of a moodier look is achieved in the edit), but you absolutely want to expose for your highlights. Meaning that when you’re dialing in your settings, you’re making sure that your highlights are perfectly exposed.

This will push the exposure of your whole image down (don’t panic - you can recover some shadow detail in post), so it’s a happy medium between maintaining shadow and highlight detail knowing that you’ll have to finesse everything in the edit. But a great technique to learn to make sure you capture as much dynamic range as possible is “exposing for your highlights”. Give it a shot and let me know how it works for you 👇🏻
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#applesfresh #beautyoftechnology #refinedsign #appleaddict #appleproducts #applestyle #technologyfresh #techimages #appletech #techaseat
  • WANT MORE MOOD? EXPOSE FOR THE HIGHLIGHTS 🌚
    When you want to create some mood in your image, you have to be ok with shadows.

    To achieve a darker look, you almost have to underexpose your image. Keyword is “almost”. You don’t necessarily want to deliberately not capture information in the shadows (a portion of a moodier look is achieved in the edit), but you absolutely want to expose for your highlights. Meaning that when you’re dialing in your settings, you’re making sure that your highlights are perfectly exposed.

    This will push the exposure of your whole image down (don’t panic - you can recover some shadow detail in post), so it’s a happy medium between maintaining shadow and highlight detail knowing that you’ll have to finesse everything in the edit. But a great technique to learn to make sure you capture as much dynamic range as possible is “exposing for your highlights”. Give it a shot and let me know how it works for you 👇🏻
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    #applesfresh   #beautyoftechnology #refinedsign   #appleaddict #appleproducts   #applestyle #technologyfresh   #techimages #appletech   #techaseat
  • 124 10 13 April, 2019
  • WANT MORE DEPTH? BACKLIGHT 💡
An easy way to light an image to create more depth is to backlight your subject.

Now it’s not as easy as just placing your light source behind your subject and boom, breathtaking image 😂 but what you’ll see as you start experimenting is that your subject becomes more 3-dimensional because you’re creating shadows that your camera can see, instead of lighting from the front where the shadows are hidden behind your subject.

Those shadows and gradations are created as light wraps around your subject, which creates a sense of dimensionality that translates the 3D world you’re capturing into your 2D image.

Give it a shot and let me know how it works for you 👇🏻
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Case and watchband pictured from @bullstrap - use code “BRAD” for 15% off your entire order
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#applesfresh #beautyoftechnology #refinedsign #appleaddict #appleproducts #applestyle #technologyfresh #techimages #appletech #techaseat #leathergoods #italianleather
  • WANT MORE DEPTH? BACKLIGHT 💡
    An easy way to light an image to create more depth is to backlight your subject.

    Now it’s not as easy as just placing your light source behind your subject and boom, breathtaking image 😂 but what you’ll see as you start experimenting is that your subject becomes more 3-dimensional because you’re creating shadows that your camera can see, instead of lighting from the front where the shadows are hidden behind your subject.

    Those shadows and gradations are created as light wraps around your subject, which creates a sense of dimensionality that translates the 3D world you’re capturing into your 2D image.

    Give it a shot and let me know how it works for you 👇🏻
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    Case and watchband pictured from @bullstrap - use code “BRAD” for 15% off your entire order
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    #applesfresh   #beautyoftechnology #refinedsign   #appleaddict #appleproducts   #applestyle #technologyfresh   #techimages #appletech   #techaseat #leathergoods #italianleather
  • 304 8 11 April, 2019
  • Wedding planning (I use that phrase loosely because we’ve hardly had to lift a finger thanks to @teej_hayes) has kicked into high gear! So happy with our engagement shoot with @angelita_photo at Boneyard Beach 🤗 Can’t wait to see what she captures for us in St. Augustine come January 2020
  • Wedding planning (I use that phrase loosely because we’ve hardly had to lift a finger thanks to @teej_hayes) has kicked into high gear! So happy with our engagement shoot with @angelita_photo at Boneyard Beach 🤗 Can’t wait to see what she captures for us in St. Augustine come January 2020
  • 104 5 8 April, 2019
  • Swipe ⬅️ for BTS

Quality of light matters and there’s a time for soft light vs. hard light

For screens and reflective surfaces, I like going with soft, diffused light. It gives a nice gradient on screens and smooths out harsh edge lights and hot spots on reflective surfaces.

I lit this with a paper lantern and then diffusion (swipe BTS images). Notice on the second image how the watch face has that hard line on the edge and very contrasty screen. I like that sometimes but prefer a smooth, clean face.

There are plenty of good DIY diffusion materials out there like tracing paper for small objects or a frosted shower curtain for larger setups.

Camera: Canon T2i
Lens: 40mm
Aperture: 2.8
Shutter: 1/4 sec
ISO: 100
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#applesfresh #beautyoftechnology #refinedsign #appleaddict #appleproducts #applestyle #technologyfresh #techimages #appletech #techaseat #iso1200 #famousbtsmag #probts
  • Swipe ⬅️ for BTS

    Quality of light matters and there’s a time for soft light vs. hard light

    For screens and reflective surfaces, I like going with soft, diffused light. It gives a nice gradient on screens and smooths out harsh edge lights and hot spots on reflective surfaces.

    I lit this with a paper lantern and then diffusion (swipe BTS images). Notice on the second image how the watch face has that hard line on the edge and very contrasty screen. I like that sometimes but prefer a smooth, clean face.

    There are plenty of good DIY diffusion materials out there like tracing paper for small objects or a frosted shower curtain for larger setups.

    Camera: Canon T2i
    Lens: 40mm
    Aperture: 2.8
    Shutter: 1/4 sec
    ISO: 100
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    #applesfresh #beautyoftechnology #refinedsign #appleaddict #appleproducts #applestyle #technologyfresh #techimages #appletech #techaseat #iso1200 #famousbtsmag #probts
  • 241 7 19 March, 2019
  • Working on the go 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Being able to work anywhere has come increasingly more important to me recently. Whether it’s file management or editing photos, I’ve tried to build a workflow where I can go from phone to laptop to desktop and always be able to pick up where I left off and work when I can where I can. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Always looking for ways to improve...how do you work best on the go? 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#applesfresh #beautyoftechnology #refinedsign #appleaddict #appleproducts #applestyle #technologyfresh #techimages #appletech #techaseat
  • Working on the go 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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    Being able to work anywhere has come increasingly more important to me recently. Whether it’s file management or editing photos, I’ve tried to build a workflow where I can go from phone to laptop to desktop and always be able to pick up where I left off and work when I can where I can. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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    Always looking for ways to improve...how do you work best on the go? 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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    #applesfresh #beautyoftechnology #refinedsign #appleaddict #appleproducts #applestyle #technologyfresh #techimages #appletech #techaseat
  • 279 8 15 March, 2019
  • Leather goods for Apple products...most of the time plastic posing as patina. That’s the exact opposite of these genuine leather watch straps from @bullstrap⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Not being paid to give them props at all. They sent me some products simply to take pictures of and honestly I’m dying to use them but can’t because they gotta stay camera ready. 😎⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to class up your tech and EDC game, give them a serious look and a follow for some bangin photos (if I do say so myself) 😏
  • Leather goods for Apple products...most of the time plastic posing as patina. That’s the exact opposite of these genuine leather watch straps from @bullstrap⠀⠀⠀⠀⠀⠀⠀⠀⠀
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    Not being paid to give them props at all. They sent me some products simply to take pictures of and honestly I’m dying to use them but can’t because they gotta stay camera ready. 😎⠀⠀⠀⠀⠀⠀⠀⠀⠀
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    If you want to class up your tech and EDC game, give them a serious look and a follow for some bangin photos (if I do say so myself) 😏
  • 105 6 12 March, 2019