Guess who? That’s right! We are thrilled to announce that CFDA award-winning fashion designer, Cynthia Rowley @cynthiarowley will be a guest speaker at the @wbcsnewsradio880 Business Breakfast on June 12th. Come learn what brand strategies helped Cynthia grow her eponymous fashion brand into the leading global lifestyle brand built on the philosophy that fashion should be an adventure.
Remember, register for @brandxcelerator by 4/29 and attend the @WCBSnewsradio880 Business Breakfast on us, while supplies last!
The new generation of fashion consumers is moving more towards individuality, storytelling and authenticity.
Designers today need to compete by creating strong, credible and unique points of differences and resonate with consumers. One of the ways is to find inspiration and soul from one’s own rich cultural heritage and incorporate aspects of design, materials or technique into the brand’s identity creating a unique stylistic identity.
Many strong Italian brands originate from different regions known for specific materials, aesthetics or craftsmanship, which are now strong elements of the brand. Respect for tradition balanced with innovation and adaptation to reflect trends and market demands, helps revive beautiful crafts and preserve artistry and communities.
In this workshop we explore some success stories from around the world.