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🔥 Marketing tips: Invest in content production and manage scheduling posting.
🔍 Recently, I did a poll on my other design account @uibysherms to ask my audience is content vs consistency is more important, 80% believe with me that content is more important, the other 20% may differ. I think it would be great to elaborate on what I meant on content > consistency. —
Having great consistency in the past and now on IG, means you post everyday with similar hashtags. When IG knows that you’re posting regularly, the “algorithm” will put you on top of other accounts for users. It didn’t really matter if your content wins, as long as you post, IG loves you. ~~~~~~~~~~~~~~~~~~~
But now content matters a lot for growing your account in the community you want to break into, posting a top & likeable post, means that your post will remain on the top few in hashtags for a few days to come or even a week until it becomes irrelevant. However, if you don’t post anything quality and just spamming, your posts and account will not only be irrelevant, but be classified by followers as spam. ~~~~~~~~~~~
❓So what can you do?
Start auditing your content, ensure that it is of value to the community and your followers. As long as you are aware that your content you’re posting is decent, it doesn’t have to be in the top 9, but you know that you will build credibility around your account. If you’re posting everyday, but its compromising the quality, start posting once every 3 days, and then invest in your posts. That’s how you crush! ~~~~~~~~~~~~~~~~~~~~~~~~
⭐️ All the best! Sherman. Special thanks to @danielkorpai for this amazing shot 📸. If you’re interested in Design or Marketing tips, follow me for more! @shermannntan .
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